Summer in Dubai: discounts, surprises and fun every day!

Text: Anastasia Lelyukh, Elena Olkhovskaya

On June 17, 2010, Dubai hosted the 13th traditional summer shopping festival, Dubai Summer Surprises (DLS), which will last 52 days and end on August 7, a few days before the start of Ramadan. On the opening day of the festival, all buyers had the unique opportunity to win vouchers worth 500 dirhams for purchases in one of the city's shopping centers, as well as tickets to visit the Modhesh World, Aquaplay water show, Ski Dubai indoor ski slope, Magic Planet entertainment centers, circus performances of Soccer Circus Dubai, Ifly aerodynamic attraction, At the Top observation deck in the world's tallest skyscraper Burj Khalifa, Cinestar Cinemas cinemas, Aquaventure & the Lost Chambers waterpark at Atlantis the Palm, Dubai Dolphinarium and Wild Wadi waterpark.

And that was just the beginning. Like every year, the whole city, all its residents and guests will be involved in the festive cycle of festival events. Everywhere you will give your kind smile a funny yellow little man-sun Modhesh - a symbol of the festival. Looking out from behind the road signs, he will show the way to the venues of festival events: circus performances, theatrical shows, contests and competitions. He, in the form of a large doll in human growth, will welcome children and adults in shopping centers and at specialized festival venues, such as the town of children's entertainment "Mir Modhesha", located in the Airport-Expo exhibition center on an area of ​​more than 37 thousand square meters, taking photos with you and your family as a keepsake. He can even quite safely go home with you to the country from where you arrived - his face is on caps, T-shirts, postcards, bags, rugs, balls and other souvenirs. Or maybe you and your child will like Modhes in the form of a nice smiling soft toy. In any case, the memory of the summer festival in Dubai will definitely be kind, yellow and fluffy ...

Leyla Suheil, chief executive officer of the Dubai Event and Promotion Office (DEPE), noted: The Dubai Summer Surprise Festival, held for the first time in 1998, is today a benchmark for many countries around the world, an initiative that attracts millions of people to the emirate. tourists, thanks to incredible offers and discounts in shops, family entertainment, sweepstakes and lotteries with valuable prizes and an amazing holiday atmosphere reigning in Dubai all summer. "

Leila's words confirm the undeniable statistics. So, starting from the first festival of 1998, more than 17.5 million people became guests and participants of DLS. The total consumer spending over 12 years amounted to 22.5 billion dirhams (US $ 6.1 billion).

In 2009, Dubai Summer Surprises successfully attracted more than 2.2 million people to Dubai who spent 3.37 billion dirhams (US $ 920 million) in the city’s shopping centers during the festival, which is 5% more than in 2008 of the year.

This year, more than 6,000 retail stores that offer up to 70% discounts and major Dubai shopping centers such as Al Bustan Center, Al Ghurair City, Al Manal Center, Al Mulla have confirmed their participation in the festival "Dubai Summer Surprises". Plaza, Arabian Center, BurJuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold and Diamond Park, Hamarain Center, Lamcy Plaza, Mazaya Center, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souq Al Bahar, The Dubai Mall and Town Center, who are going to "reward" the residents of the United Arab Emirates and guests of Dubai with incredible discounts, daily lotteries, entertaining shows and many other exciting events. Samantha Idle, marketing manager for MAF Leisure, said: “We are sure that tourists and residents alike will enjoy our summer Heat Over Campaign, which will take place at all the entertainment centers of the Majid Al Futtaim group of companies located in Mall of the Emirates, Deira City Center and Mirdif City Center. Having visited any of our attractions, each visitor will receive a ticket of the instantly rub lottery "Win and Win", in which interesting prizes and gifts will be raffled. In addition, we offer parents summer camp programs for them children where are they can play, study and have fun with friends all summer. "

Serge Zaalof, Atlantis CEO, The Palm, said: “We are happy that our hotel has become a partner in the Dubai Summer Surprises Festival. We will be happy to give all of Dubai's guests the wonderful Lost World of Atlantis at our Aquaventure Water Park. And we promise that everyone their visit will be pleased not only with impressions, but also with attractive offers and gifts. "

Michelle Walsh, marketing manager for the CineStar cinema chain, said: “Like all previous years, CineStar cinemas participate in the festival program. This year we have prepared special gifts for spectators of Gold Class cinemas at Mirdif City Center and Mall of the Emirates "All of them will have the opportunity to win fantastic vouchers for visiting Spa centers every week. Luxury is a present for luxury!"

Steve Prieston, general manager of the Dubai Dolphinarium, said: “Since the main visitors to the dolphinarium are families with children, we have prepared special offers for them that will be valid throughout the summer festival. One of the offers involves meeting tourists at Dubai International Airport with welcome packages, including coupons "Buy one ticket, get the second for free" on the dolphin and fur seal shows and enchanting water show, as well as gifts. "

During the 52 days of the festival, 14 BMW Series-3 cars will be raffled in various lotteries. Every week, starting from June 24, two large raffles will be held with the distribution of valuable prizes. Anyone who spends at least 200 dirhams (US $ 54.6) in one of the 6,000 stores participating in Dubai Summer Surprises can get coupons that give them the right to participate in all the draws and lotteries of the summer festival. Another attractive moment of this festival will be special offers and discounts in more than 40 leading spa centers of the city. Read more about this on our pages on beauty and health.

Well, and as always, to the delight of children and their parents, the World of Fairy Tales will be working in the Mercato shopping center, young chefs competitions will be held at the BurJuman Center, fashion shows of Sheila and Abaya fashionable Arabic clothing and My Emirates my legacy ", in the Mirdif City Center - children's Olympic Games, in the Deira City Center - children's Fashion Week, and in all the rest - circus and theatrical performances, contests of poems, songs, dances, exhibitions and even ... rains from real colors. And, of course, every evening after 19.00 on the stage of the “Modhesh World” all fans of colorful and funny, dance, music, puppet and circus shows, with magnificent costumes, an exciting plot and amazing choreography, are waiting for brilliant Russian artists, who are already more than 15 years in Dubai at the festivals brought by Tatyana Entertainment. The doors of the “Modhesh World”, divided into 40 thematic game and educational zones, will be open daily for everyone from 10 am to 10 pm (Saturday to Wednesday), from 10 am to midnight on Thursdays and from 15:00 to midnight on Fridays . The festival is in full swing!

Try not to miss all the fun. We wish you favorable purchases, pleasant gifts, successful wins. Dubai has prepared many surprises for you. Come!

Watch the video: Fantastic deals and family fun with Dubai Summer Surprises 2016 Teaser (March 2024).